Google introduced search suggest all the way back in 2008, so as you probably know, it provides suggestions for your keyword before you finish typing it in, like this screenshot: So, what are some ways to surface longer tail terms? Enter Search Suggest tools: Search Suggest Tools It makes sense that a tool like this wouldn’t be the perfect source for tracking down content marketing keywords. Keep in mind that this tool is meant to help develop AdWords campaigns, and long-tail terms often don’t have enough search volume to warrant bidding on AdWords. Provides some semantic flexibility, but generally stays within the proposed topic.Doesn’t allow insights into discrete customer needs.Limits content targeting to high competition keywords.What becomes apparent when you are using Keyword planner is that “long tail” keywords are not readily available. Perhaps we are starting to drill down, but you’ll start to see a lot of the same high volume, high competition keywords. Still generic, but some neat keywords to drill down into, let’s go for “How to start a blog”, with 135,000 searches per month (not too shabby).įeeding that back into Keyword Planner, we get this as related searches: Starting with the extremely generic keyword “blogging”, we’d get this result: If we want to start a site about blogging, we might go to the Google AdWords keyword tool and get a handful of keywords. Let’s walk through this example in the blogging niche. All your link building and promotional efforts will help drive ranking for those valuable keywords. You want to create a foundational keyword set that your site can target and eventually rank for over time. This is a nice approach when just starting out. Prioritize based on relevance, search volume, etc.Leverage available tools (most commonly Keywords Everywhere, Ahrefs, or if you’ve got an active Adwords campaign you can still leverage keyword date from Google AdWords Keyword Planner).Step-by-Step How-to: Scraping “People Also Asked”įor experienced SEOs and Internet Marketers, keyword research is nothing new.I’m going to dive into a great way to pull as many of those juicy questions as you need to help power your content marketing and keyword research, and keep yourself one step ahead of your competition. However a slightly different approach, which is entirely “Question-centric”, is to look at “People Also Ask”. Search suggest tools help find longer tail keywords, and have become a staple of many SEOs. This is great, but only one part of the puzzle.
![screaming frog scraper screaming frog scraper](https://495p3ynf80l2rq8ud44wk2f6-wpengine.netdna-ssl.com/wp-content/uploads/2019/10/Page-Speed-Screaming-Frog-1024x539.png)
However, most keyword research sticks to the higher volume keywords. Really, people take to Google to find information about anything and everything, so the depth of opportunity for targeting new keywords, questions or pain points is virtually unlimited.īut in a world with unlimited potential, how can you go about finding the best topics to cover for you content? Is there a more informed approach then just “publish and pray”? The combination of SEO and content marketing has created tremendous potential for reaching new customers, users and eyeballs. I also wax poetic about content marketing a bit (forgive me). Now, if you need any help with the various steps in the (Scrapebox) process, it’s all laid out below. This can be exported to a CSV and manipulated in Excel. If the pattern is correct (see note above), it will extract each related query in a column.
![screaming frog scraper screaming frog scraper](https://isaac.tips/wp-content/uploads/2020/09/screaming-frog.jpg)
![screaming frog scraper screaming frog scraper](https://www.screamingfrog.co.uk/wp-content/uploads/2020/09/web-scraping.jpg)
However, it’s quite long, so a quick TL DR summary is below:
#SCREAMING FROG SCRAPER FREE#
I’ve written over 3,000 words walking you through the process of scraping the “People Also Ask” Google feature to mine keyword opportunities.įeel free to read it, it’s thorough, and should help avoid any errors during the process.